Online marketing tool

Graduate Internship

My graduate internship saw me work with a design agency on an online marketing tool. The user base of the tool were the design firm’s clients, and the environment was their CMS. 

The users are familiar with Google Analytics, but they find it difficult to use. 

The goal of the project was to mitigate the client’s difficulties with understanding data from CMS.

UX research, UX/UI Design, Concepting, Prototyping and Testing

Eight months, complete design process in five sprints

Users are owners and marketing teams of small- to mid-sized companies