LYNX Telecom

HRO Semester 1 of Year 2

I had to create a telecom provider with four other students from the ground up that required at least one digital touchpoint. The telecom provider should have 4 Schwartz-values and should be “a friend for life.” During brainstorm sessions we decided to make a telecom provider that’s all about adventure seekers and travellers.

I focussed on the Interaction Design during the proces of making the brand. Quickly was decided that we should make an app as the digital touchpoint.