After analysing the user journey maps, we looked for potential ideas using a brainstorm session.
A concept was proposed using a mobile native application that would be useful throughout the whole experience. It would include features like (voice) notes to take notes about and during the movie, a database of films and other information for the user to research as well as a schedule for upcoming movies and deadlines.
The problem we noted earlier during the creation of the user journey maps, was that using a mobile phone in the cinema was considered inappropriate. For example, you could disrupt the viewing experience of others (and your own). We tackled this by implementing a dark-mode and voice notes in the concept in order for the user to limit the disruptions. The mobile application would mainly be used to take notes (written or voiced) and to research films. The actual writing of a review would still be done in the ‘after-experience.’
Because of the need of certain functions including GPS, microphone and the agenda the application would be native application instead of a web application. There would also be an integration implemented with a film-database.
Initial sketches, sitemaps and table of contents were made. Multiple small scenarios and tests were made to test the feasibility and usefulness of the app.